Jim Sonnenberg

Ray Kroc once said, "Look after the customer and the business will take care of itself."

For 50 years I looked after McDonald's recognition awards and needs.  As the pictures show in 1975 I'm standing in front of the Award Concepts offices and manufacturing facility which at the time was called Lenox Awards.  The name was changed to Award Concepts in 1985.  The same skilled laborers and craftsman have continued or passed on their expertise to new generations as the company has matured and expanded.  I have had the privilege of being McDonald's partner and have coached, counseled, and consulted with McDonald's for the last 50 years.  In addition, I have given hundreds of McDonald's presentations to inspire the McDonald's community to seek and enhance the best recognition opportunities for their employees and company.  I hope I have aged as well as McDonald's has.